Wednesday, February 15, 2012

Clio v. Rocket Matter

Why I'm choosing Clio over Rocket Matter.
There are a few reasons why I gave Clio a shot, and I looked at Rocket Matter, but never tried them.

1. Twitter: I followed Rocket Matter (@rocketmatter) and Clio (@goclio) on Twitter before I realized what they were and that they were competitors. I felt like Rocket Matter's Twitter presence was a little icky. They would send these spammy, cheesy DMs that I have a strong distaste for. Clio didn't spam me. They interacted, and eventually reached out with a phone call. I didn't answer that call because phone is really not the way to contact me. I did, however, see others mentioning Clio on Twitter, and eventually, I got around to checking out Clio's website.

2. Trial: Clio throws out a free trial immediately. You have 30 days. Rocket Matter has no free trial (although I did ask for one, more about that later). So, I had no easy opportunity to learn how much I could like the product. They offer a live demo, but there is no way I'm paying for a demo. I don't want to be misleading, you don't have to pay Rocket Matter for a demo, but in the world of hourly billing, time is literally money, when I'm sitting still to watch your demo, I'm losing money.

3. Price: Clio also has a reasonable price point with no contract. Seriously, you do not need a contract with this service, once I've taken the time to import information into something and learn how to use it, it's going to cost me if I decide to switch it up later. I'm locked in, with or without a contract. With Rocket Matter, there is a no contract option, but to pay a price that is better than Clio's price, you have to sign a two-year contract. Seriously? That's exactly why I never get a new cell phone. Also, I need at least two users, at all times, and Rocket Matter is either way more expensive for two users, or entirely unclear about the pricing for that.

4. Communication: I signed up for a free trial with Clio, but I didn't actually give it a shot. As I said, time is money, and I felt like things were working for me, so why fix something that's not broke? Someone contacted me from Clio when my trial was coming to an end. He asked me about my experience and for feedback. I told him my concerns, and he was able to show me how they would take care of the issues I had with trying out the product, then he extended my trial, so I could actually give it a shot. I tried it and I loved it!

As for Rocket Matter, I was never going to look into them, but my office manager didn't love the look of the Clio interface and asked me to check out Rocket Matter. I decided to contact Rocket Matter and I had three questions, which boiled down to this: (A) Can I get a free trial period? (B) What sets you apart from Clio? (C) How much does it cost for two users?

Before sending that e-mail, I enabled Yesware tracking, Yesware, as well as I can explain it, reports every time the e-mail you sent is opened. Over two days, from at least 4 different IP addresses, at least 42 times that e-mail was opened, but no one ever wrote me back. Fine, tell me that you can't give me a free trial, but you should be able to tell me how you're different from your competitor and what your price is. Your company should be able to spit that information out immediately, you should know that stuff in your sleep. All I can assume is that there are no differences to speak of, and they don't have a clear pricing structure, or they just don't care what I think.

After this, in my eyes, there was really no competition.


Monday, February 13, 2012

3 Things Companies Should Do To Receive Customer Feedback

 As Best Guru, you all know how tirelessly I work to meditate and deliver priceless wisdom to the world. As always you're welcome. However,  over the last few weeks I noticed I have been taking time out of my precious day to complete online surveys from companies begging me for my priceless feedback. Just to be clear I will not entertain requests that pop into the middle of my screen as I do research. I am talking about surveys I get in my meticulously organized inbox.  I'm sure you are asking why I would go that extra mile considering all the important work and meditation I must attend to. Since you asked, I will go ahead and provide you with the top 3 reasons why I freely share my personalized wisdom with certain companies.

1) Great Product

When I sign up for a service, I am doing so because the product is supposedly awesome. It doesn't have to be perfect but it does have to stand out. If a company ends up living up to all it's marketing hype a reward should be in order. This is why if you make a great product and then email me asking for feedback, I believe you deserve some of my wisdom. I understand that, since I am the Best Guru and therefore best customer, you  want to know what suggestions I have for improvements. If you make a great product to begin with and ask me how you can do better, how can I deny giving you my wisdom?


2) Great Customer Service

I want to say right away that if you don't have great customer service I will find a way to ditch your product. Trust me. With that out of the way, if I have any issues using your service and you do everything you can to make sure my issue is resolved, that deserves recognition. I will definitely fill out a survey giving props to the person who took care of the issue and definitely provide any wisdom that I have so you can make it better for me, and everyone else, in the future. Even if I haven't required assistance with a problem, if you've reached out in some way to try and connect and show that you valued your Best Customer, I will be much more responsive. If you take care of me, I will return the favor. Not giving feedback after getting great customer service would be unjust, and Best Guru doesn't believe in injustice.

3) Keep it short and to the point

 I have a very busy schedule and every Guru knows the best wisdom is brief. If you require answers that are unclear and are long and drawn out my wisdom will not reach you. Keep your survey short and to the point. Ask clear concise questions, give me a few suitable choices, and I will make sure I pick the best one for you. At the end, you can ask me to add anything and trust me if there is anything to add that is relevant, I will make sure you know.  On the other hand, if you make me fill out long, complicated and confusing multiple choice questions, I will abandon your survey quicker than you can say the word "OM."

I am always giving wisdom out, but if you are a company and you want wisdom that is particularly dedicated to you, you have to earn it. My goals are to deliver wisdom to the 99% and if you go about business like the 99% and not the 1%, I will definitely reward you.

You're Welcome,
Best Guru


Friday, February 10, 2012

Ninja Dog Tricks

Now that my Xbox will basically do everything I want with voice commands, the only thing I needed was to be able to turn it on with a voice command.

Problem solved.

video